Functionalities
Integrated with CRM
Even though integration with CRM is not a requirement to initiate a community of Ideas, it is good to have. It allows you to create a consolidated view of your customers so you can run detailed reports and do follow up on the customers based on their on line activity.
It’s Quantifiable
Salesforce panels offer you a global perspective of the activity in your community. It makes it very easy to see what percentage of customers use Ideas, who are the ones who contribute the most, and how many ideas your community has generated. All this can be shown in the same panels your executive team uses to do follow up on their sales activities, marketing and technical support, which dramatically amplifies the visibility of your community on line.
Content Management (Content)
Knowledge is no good if you can’t find the contents you need, when you need it. Besides, normally, in spite of good intentions, corporate contents are chaotic. 85% of corporate contents are unstructured files, usually caught in corporate LAN networks, e-mail or individual gear. In this way, employees cannot access the contents they need or the versions they find are outdated or inaccurate.
Now, Salesforce Content helps you to Benedit from the knowledge of your company with an application that combines ease of use of consumers’ Web sites with the control of the business world you expect. This is why, instead of being stuck managing a complex software and searching through innumerable files, you can guarantee that the users will get better quality, and the latest updated contents.
Salesforce Content
The same as people can easily find videos, pictures and information in consumers Web sites, Salesforce Content allows your organization to identify and find the most relevant content. Salesforce Content includes:
Interchange
The same as YouTube simplifies interchanging videos, Salesforce Content allows Business users to easily share and manage documents, spreadsheets, multimedia vídeos, HTML files and much more. You only have to send contents on line to Salesforce Content and define the group of persons you want to share it with.
| Publishing |
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| Collaboration |
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| Work spaces |
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Community Labeling
The best way to find relevant contents is to access the collective wisdom of your organization. Salesforce Content uses the common labeling method, made popular by Web sites 2.0, like Flickr and del.icio.us. When users are looking for information on “competitors’ pricing”, they will find documents other co-workers have labeled with those exact words.
| Search |
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| Labeling |
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| Recommendations |
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Community Ratings
Do you check ratings and comments before buying a digital camera, make reservations in a restaurant or seeing a movie? You probably do, because community comments are the best way to obtain information about a product or service. Salesforce Content Works the same way, which allows the business users to rate and comment on the contents. That way the editors know which contents work properly and which content they need to edit.
| Collaboration |
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User Subscriptions
The majority of the users will find the information they initially wanted, but will not want to continually go back to look for updates. With Salesforce Content, they can subscribe to receive alerts when materials are updated, or the company can send new information to the employees beforehand. Users can subscribe to documents, authors, work spaces or subjects so they can be automatically notified when the contents of their interest are created or updated.
Subscriptions |
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